Bringing some grit and grunge to a local Santa Rosa, CA business. Meeting Bo and getting to know his product was not only an exploration of the taste buds but also an eye-opener for the process of making some damn good beef jerky! Bo's initial label was created in Word Document, so we both knew there was room for improvement. It was important to Bo that we include a Bumble Bee into his packaging seeing that the letter B would be an important component of his brand. He wanted the label to be visually masculine and simple to understand while letting the real star of the show shine, the jerky. Bo also requested two flavors with similar layouts only differing in color to symbolize the different flavors.